A toasty tasty teaser.
How does a sandwich food truck stand out in Chicago? Well, first, its sandwiches better be kick-ass. Check. This Toasty Cheese franchise has taken Chicago by storm, earning accolades far and wide. Second? Positioning. “They don’t make sandwiches. They build them.” Any doubt what you’re getting into with that product positioning? And when they deliver, it completes the picture painted by the best product with the right positioning. And that produces repeat business and internet buzz. The copy on their website is also a product of Lawrence Barnett Creative.
The wrap going around all of the Toasty Cheese food truck is the product of Jennifer Therieau’s tasty design work at coolgreymatter design.