Renegotiating the end of the world.
The company has an innovative and industry-leading negotiating solution for insurance companies and medical providers for when they have to go outside their respective in-network services. It basically saves time and money for both sides in their out-of-network claims settlements. A short-lived and semi-serious e-mail campaign was done for one very special day on the calendar—having some fun on the day that was ‘advertised’ as the end of the world. The message borrowed that end-of-the-world theme and let them know that one world wasn’t going anywhere—their out-of-network world.