Setting a goal in paradise.
The company rewards its top sales performers with an annual trip to an exotic and special location somewhere around the globe. It’s an elite class of sales representative that qualifies, and so the imagery and messaging had to get their attention and be inviting enough to motivate their sales performance. Nice imagery that took them to the location combined with just the right amount of wordplay did the job. It’s paradise when those two come together in a creative solution.
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