These are some examples of work that not only showcase our creative messaging and design, but more importantly, tell the stories behind the why of the positioning and imagery. It gives you some insight into our thinking here and how creative solutions develop out of the special needs each of our clients have. If you’d like to learn more about our work, please send us a note.
Bringing the Industry Together Campaign
Part messaging. Part imagination. The company introduced a solution that made it easier for insurance companies and collision repair shops to do business together. The level of connection the two industries experienced as a result of the software solution was very impactful, and so the messaging had to be very impactful to communicate that a…
Susan G. Komen for the Cure
Words have power. Susan G. Komen for the Cure® San Diego is the most powerful force in supporting breast cancer research—and at the same time in helping San Diego’s uninsured women in need. All of their power comes from the contributions of individuals. For the past two years, we have contributed the power of words—words…
Moving Ahead Campaign
Messaging that takes off. The company was coming off of a merger attempt that didn’t happen with its biggest competitor. For months, the merger was the talk of the industry, and messages were all about how the new combined company would be a breakthrough in the industry. So when the merger fails to go through,…
DEVCON
Developers Rock. The company relies heavily on its prestigious teams of hundreds of developers. The success of the company’s software is in their hands—and their code. A special conference is held every year just for the Development Teams called DEVCON—Developer’s Conference. The logo for the event was designed to literally speak their language and make…
Messaging in Paradise
Setting a goal in paradise. The company rewards its top sales performers with an annual trip to an exotic and special location somewhere around the globe. It’s an elite class of sales representative that qualifies, and so the imagery and messaging had to get their attention and be inviting enough to motivate their sales performance.…
Simplification Campaign
An exercise in simplification. The company introduced its first integrated software system that seamlessly connected a complex series of tasks for insurance claims departments. The difference maker in the product solution was its new level of simplification because of the connected way in which multiple modules speed up and automate processes that are labor-intensive. Communicating the…
Go Straight Thru Campaign
A direct message. The company develops integrated software solutions for complex claims processing tasks that involve multiple steps and human interaction. As a market leader, they build more automated features into their software than any of their competitors, and it is this positioning they wanted to message at their trade shows. A term in the…
Solutions with Muscle
When making a strong statement… Be sure to back it up with plenty of horsepower. The company is the industry leader in business management software systems for automotive collision repair shops. What makes their software solutions different from their competition is the sheer power and number of features, capabilities, and information the software packs. Positioning…
Toasty Cheese Food Truck
A toasty tasty teaser. How does a sandwich food truck stand out in Chicago? Well, first, its sandwiches better be kick-ass. Check. This Toasty Cheese franchise has taken Chicago by storm, earning accolades far and wide. Second? Positioning. “They don’t make sandwiches. They build them.” Any doubt what you’re getting into with that product positioning?…
eGlassClaim Brochure
Design and copy that are perfectly clear. These sample pages are from a brochure created for an insurance claims software product that makes settling automotive glass damage fast, easy, and cost-saving. The brochure design and copy represents those same traits as it’s easy to understand through the visuals and the copy exactly what the software…
No Adjusters Were Harmed Ad
The ethical treatment of copy. The company designs software for estimating and calculating vehicle damage resulting from collisions. The software product provides the most complete database of parts and labor pricing, plus is intuitive enough for any level claims adjuster to master. So even the most extreme cases of estimating repair jobs are no problem…
Not the End of the World Campaign
Renegotiating the end of the world. The company has an innovative and industry-leading negotiating solution for insurance companies and medical providers for when they have to go outside their respective in-network services. It basically saves time and money for both sides in their out-of-network claims settlements. A short-lived and semi-serious e-mail campaign was done for…
Out-of-Network Survival Guide Ebook
A story of survival, infographics, and content marketing. A recently acquired division of this company provides medical bill negotiation services for medical providers who are outside of insurance company payment networks. It fit in with the the company’s casualty solutions division that provides expert software and services for reviewing medical bills resulting from auto accidents…
Car Wrap Design and Messaging
When is a vehicle a messaging vehicle? ANSWER: When the messaging is wrapped in a design that hits the ground running. The company started out just wanting to become greener and trade in their gas-guzzling company vehicle for a 100% electric Nissan Leaf®. The company’s Human Resources and Corporate Marketing departments teamed up to turn…
Lawrence Barnett 
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