Part messaging. Part imagination.
The company introduced a solution that made it easier for insurance companies and collision repair shops to do business together. The level of connection the two industries experienced as a result of the software solution was very impactful, and so the messaging had to be very impactful to communicate that a big transformation in business processes was taking place. Thanks to some creative imagination that pictured what the physical solution would look like to the software (and Adobe Photoshop), we were able to bring the two industries together in one office—just like the software solution does. We see a body shop operating right outside the conference room of an insurance claims manager. That’s two industries brought together from one company’s software solution.