When making a strong statement…

Be sure to back it up with plenty of horsepower. The company is the industry leader in business management software systems for automotive collision repair shops. What makes their software solutions different from their competition is the sheer power and number of features, capabilities, and information the software packs. Positioning their product as “Solutions with muscle” enabled the borrowing of the muscle car as the metaphor in messaging, which appealed to the target market. And as new muscle cars came back into vogue, we were able to give the campaign an even longer lifespan and relevancy in advertising, trade shows, and overall messaging.

Solutions With Muscle Campaign Branding