A direct message.
The company develops integrated software solutions for complex claims processing tasks that involve multiple steps and human interaction. As a market leader, they build more automated features into their software than any of their competitors, and it is this positioning they wanted to message at their trade shows. A term in the industry when claims are processed efficiently and with the least human interaction is called “straight-through processing”—meaning the process took the claim straight through the system with little or no (costly) human interaction. We borrowed that term and took care to add the shorter spelling of “Thru” to further emphasize the speed and efficiency that the company’s software delivers to insurance companies that process workers’ comp claims.