The ethical treatment of copy.
The company designs software for estimating and calculating vehicle damage resulting from collisions. The software product provides the most complete database of parts and labor pricing, plus is intuitive enough for any level claims adjuster to master. So even the most extreme cases of estimating repair jobs are no problem for the average insurance claims adjuster. And to make the point about the product being the one insurance companies want to have for any circumstance their adjusters will face, we borrow some extreme imagery from NASCAR to make the point.